Web design New York companies will tell you that content is paramount to any business. This is especially true when looking at the digital side of things, which brings us to WordPress. Arguably the most commonly used platform for content management purposes, there are many ways you can take advantage of it for your brand. In order to do so, here are some of the biggest do's & don'ts you should be aware of.
DO build your site with a focus. Every WordPress site should have a purpose. Without it, you run the risk of poorly running your site, meaning that your efforts won't be as strong. Any web design New York firm will agree, so make sure that you have a focus in mind ahead of time. Whether it's centered on education, entertainment, or ecommerce, knowing where you want your WordPress site to go is paramount.
DON'T showcase entire blog posts on your homepage. While you might think that this is a convenient option, the truth is that it takes away from your WordPress site. Companies like Avatar New York will tell you that your other pages won't receive as much traffic. It also appears sloppy on your end, so it would make sense to add excerpts instead. These can include links to the posts in full, meaning that the aforementioned traffic won't be missed out on.
DO take advantage of plugins. Writing content isn't enough, as WordPress offers a number of plugins you can take advantage of. How likely these are to be used will vary, depending on your needs. For example, if you have an SEO goal in mind for your WordPress site, the Google XML Sitemaps plugin is a must. Not only will your site be indexed, but the chances of you ranking for certain terms will increase.
DON'T let WordPress scare you. Every new tool or service is going to be approached with some level of uncertainty, which is understandable. Regardless, you shouldn't view WordPress as an intimidating platform. If anything, this should encourage you to learn about the platform in question, both inside and out. By doing so, you won't see it as something to be feared, but instead a tool that you can benefit from in the long run.
DO build your site with a focus. Every WordPress site should have a purpose. Without it, you run the risk of poorly running your site, meaning that your efforts won't be as strong. Any web design New York firm will agree, so make sure that you have a focus in mind ahead of time. Whether it's centered on education, entertainment, or ecommerce, knowing where you want your WordPress site to go is paramount.
DON'T showcase entire blog posts on your homepage. While you might think that this is a convenient option, the truth is that it takes away from your WordPress site. Companies like Avatar New York will tell you that your other pages won't receive as much traffic. It also appears sloppy on your end, so it would make sense to add excerpts instead. These can include links to the posts in full, meaning that the aforementioned traffic won't be missed out on.
DO take advantage of plugins. Writing content isn't enough, as WordPress offers a number of plugins you can take advantage of. How likely these are to be used will vary, depending on your needs. For example, if you have an SEO goal in mind for your WordPress site, the Google XML Sitemaps plugin is a must. Not only will your site be indexed, but the chances of you ranking for certain terms will increase.
DON'T let WordPress scare you. Every new tool or service is going to be approached with some level of uncertainty, which is understandable. Regardless, you shouldn't view WordPress as an intimidating platform. If anything, this should encourage you to learn about the platform in question, both inside and out. By doing so, you won't see it as something to be feared, but instead a tool that you can benefit from in the long run.
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